WWD Beauty Inc Launch Announcement

Behnke agrees that streamlined routines create more freedom. “Consumers have been taught that more steps equal better results, but that’s not always true. When our skin looks healthy and radiant, we naturally feel more confident and ready to face the world”. Read the full article here

Beauty Crush is leaning hard into everything modern beauty loves right now: fewer products, smarter formulas serious biotech and a much more celebratory take on aging. 

Beauty Crush Skincare launches with biotech exosomes made from proprietary Sonoma vineyard grapes, and 100% of clinical participants said their skin looked smoother. The vineyard is real, the science is serious, and the packaging was designed with Kate Hudson

Featured in Red Hot Monde USA’s “Beauty Founder Edition,” Karen Behnke shares her insights on pioneering clean beauty, leading with purpose, and elevating standards across the skincare industry.

WWD Cover was a milestone for Founder Karen Behnke partnering with her long time friend Kate Hudson on a beauty product launch. Jan 7, 2022

Founder Karen Behnke was thrilled when the last company she founded was announced as a disruptor to the big beauty giants.

Gwyneth Paltrow and Karen Behnke partnered to launch the first ever Beauty Goop products on Goop.com. 

Founder Karen Behnke photographed next to Christie Brinkley in the Glamour Eco-Leaders special edition.