Sonoma Vineyard

Advanced skincare research with sustainable, regenerative, certified organic farming practices to create among the world’s most potent, vineyard-grown skincare ingredients.

Our rare Falanghina and Sagrantino grapes, originally brought from Italy, are cultivated using organic and regenerative viticulture techniques that protect the land and enhance the skin-benefiting power from each harvest.

Independent laboratory testing revealed that our carefully grown Sagrantino grapes contain much higher, up to 8.5x higher, antioxidant levels than organic grape juice and likely even higher than conventionally farmed grapes as research has proven organically grown crops can have up to 30% higher antioxidant levels. The newest innovation coming from the Vineyard is a result of Founder Karen Behnke's work with a leading biotech company to develop an exclusive Falanghina Grape leaf extract plant Exosome. For better delivery of skincare ingredients.

Delivering unmatched skin-protecting glowing benefits.

The Organic Sonoma Vineyard is more than a hub of cutting‑edge skincare innovation—it’s the heart of BeautyCrush. This is where Founder Karen Behnke’s vision comes to life, inspiring new product development rooted in regenerative science, sustainability, and skin wellness.

The Vineyard also provides unforgettable experiences. Celebrities, influencers, BeautyCrush Contest winners, skincare experts, and biotech scientists visit to learn, explore, and enjoy exclusive behind‑the‑scenes access to our research and ingredients. It’s education, inspiration, and pure fun all in one extraordinary organic destination.

Under the expert care of Howard Luria, M.D., cardiologist-turned-vineyard manager (and Founder Karen’s husband), they practice clean crushing of the nutrient-rich Falanghina leaves and Sagrantino grapes.

This meticulous approach preserves the antioxidant and skincare nutrient potency—creating high-performance skincare that delivers visible results while caring for the planet.

At Beauty Crush, every bottle begins here—where rich Sonoma soil, science, and sustainability come together to create ingredients so your skin will glow...naturally.